Eduardo Adame is the Founder and CEO at Tecnofin, one of Mexico's leading e-commerce solution providers & enablers and electronic banking consultants. Tecnofin has developed over 300 e-commerce sites and since 2011 has focused in the nopCommerce platform with which it has developed and supported over 70 e-stores. Eduardo has also advised banks and corporate clients on various projects related to e-commerce and e-banking. Prior to Tecnofin, Eduardo worked at Banamex, Mexico's largest financial institution, first at the Economic Research Department, then at the International Division and during the last years he headed the development and operation of its electronic banking and payment services. Eduardo graduated with honors in Industrial Engineering from the Universidad Iberoamericana in Mexico City and earned a post-graduate degree in Operations Research from the ETH in Zurich, Switzerland and an MBA from the INSEAD in Fontainebleau, France.